Madison Reed — marca oficial nos EUA
Madison Reed Prime for Perfection Hair Color Primer, 4 Fl Oz
Importado dos Estados Unidos · enviado da Flórida
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Sobre este item
- THE ESSENTIAL PREP STEP: First things first, use this essential pre-color prep step before you color for better results. Madison Reed Prime For Perfection works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. The result? Gorgeous, fresh & flawless hair color with true-color results.
- FOR HEALTHY-LOOKING HAIR: Our gentle hair-loving formula creates a smooth base so that your hair can optimally receive new color for hair that looks and feels healthier, fresh and downright fabulous. 100% Paraben-Free, Ammonia-Free & Cruelty-Free.
- FRESH & FLAWLESS COLOR: Madison Reed Prime for Perfection penetrates the hair cuticle, dissolves previous artificial color build-up, and washes away artificial color, creating the optimal base for color application without affecting your underlying natural hair color. Each tube contains 1 application for shoulder-length hair and includes 1 pair of gloves & 1 protective cap.
- EASY TO USE: Gentle enough to use every time you color, but we recommend using every 3-4 times you color, or whenever your color looks too dull or too dark. Apply to dry hair, and use 24-48 hours prior to coloring. Follow with Madison Reed Radiant Hair Color. Make time to prime - about an hour total with a processing time of 20 minutes.
- ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. Our CEO + Founder believed this so deeply that she named the company after her daughter, Madison Reed.
Descrição
THE ESSENTIAL PREP STEP: First things first, use this essential pre-color prep step before you color for better results. Madison Reed Prime For Perfection works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. The result? Gorgeous, fresh & flawless hair color with true-color results.
FOR HEALTHY-LOOKING HAIR: Our gentle hair-loving formula creates a smooth base so that your hair can optimally receive new color for hair that looks and feels healthier, fresh and downright fabulous. 100% Paraben-Free, Ammonia-Free & Cruelty-Free.
FRESH & FLAWLESS COLOR: Madison Reed Prime for Perfection penetrates the hair cuticle, dissolves previous artificial color build-up, and washes away artificial color, creating the optimal base for color application without affecting your underlying natural hair color. Each tube contains 1 application for shoulder-length hair and includes 1 pair of gloves & 1 protective cap.
EASY TO USE: Gentle enough to use every time you color, but we recommend using every 3-4 times you color, or whenever your color looks too dull or too dark. Apply to dry hair, and use 24-48 hours prior to coloring. Follow with Madison Reed Radiant Hair Color. Make time to prime - about an hour total with a processing time of 20 minutes.
ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. Our CEO + Founder believed this so deeply that she named the company after her daughter, Madison Reed.
Especificações
| Package Dimensions | 6.65 x 3.23 x 1.73 inches; 6.38 ounces |
|---|---|
| UPC | 814474024734 |
| Manufacturer | Madison Reed |
| Color | Colorless |
| Container Type | Tube |
| Product Benefits | Hair color primer removes excess hair color buildup that causes over-darkening; creates smooth base before applying permanent color. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified: cruelty-free. |
| Brand Name | Madison Reed |
| Item Form | Cream |
| Hair Type | Dry |
| Number of Items | 1 |
| Item Highlight | Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, Paraben-Free, Ammonia-Free & Cruelty-Free |
| Manufacturer Part Number | UPRIME-AMZ |
| Material Features | Cruelty Free |
| Material Type Free | Paraben Free |
| Full Cure Time | 20 minutes |
| Hair Color Permanence | Permanent |
| Unit Count | 4 Fluid Ounces |
| GTIN | 814474024734 |
Avaliações
3,6
8 avaliações de compradores
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Perguntas frequentes
As dúvidas que mais recebemos sobre compra, prazo e impostos.
O produto é original?
Sim — original, novo e lacrado. Sem exceção.
Compramos direto das marcas, de distribuidores autorizados e de grandes varejistas dos Estados Unidos. Cada item é recebido, conferido e separado no nosso próprio centro de distribuição na Flórida antes de embarcar para o Brasil.
Não trabalhamos com réplicas, recondicionados ou fornecedores sem procedência — e é por isso que conseguimos garantir a origem de cada unidade que sai daqui.
O produto vem mesmo dos Estados Unidos?
Vem. E não existe outra origem possível: não mantemos estoque no Brasil.
Seu pedido sai do nosso centro de distribuição próprio em Margate, na Flórida, onde é conferido, embalado com proteção reforçada para o transporte internacional e despachado para o endereço informado na compra.
Sem intermediário, sem revenda no meio do caminho: da prateleira americana direto para a sua casa.
Em quanto tempo eu recebo?
O prazo exato do seu CEP aparece no carrinho e no checkout, antes de você pagar.
Na média, a entrega acontece em 7 a 12 dias úteis após a aprovação do pagamento, divididos assim:
- 1 a 3 dias úteis — separação e embalagem na Flórida
- 1 a 3 dias úteis — transporte internacional EUA → Brasil
- 3 a 7 dias úteis — desembaraço e entrega pelo transportador local
Nada de “aguarde 60 dias”. Você compra sabendo a data e acompanha cada etapa pelo rastreio.
Vou pagar imposto ou alguma taxa quando o produto chegar?
Não. O preço que você vê na tela é o preço final.
Todos os tributos e encargos de importação já estão incluídos no valor da compra. Nós recolhemos, nós cuidamos do desembaraço — você não precisa fazer absolutamente nada.
Importante: se você receber SMS, e-mail ou mensagem pedindo pagamento de imposto para liberar a encomenda, ignore e não pague. A quitação é feita automaticamente pela nossa operação. Pagamentos por fora geram duplicidade e atrasam a liberação do seu pedido.
Quanto custa o frete?
Frete grátis para todo o Brasil, sem valor mínimo de compra.
O valor que aparece no produto é o que você paga: sem frete na finalização, sem taxa de importação na entrega, sem surpresa.
Quando meu pedido é enviado?
No mesmo dia em que o pagamento é aprovado, ele entra na fila de separação.
A preparação e a expedição na Flórida levam, normalmente, de 1 a 3 dias úteis. Alguns itens podem exigir um tempo maior de reposição nos Estados Unidos — e, mesmo nesses casos, o prazo final de entrega informado na sua compra continua valendo.
Consigo acompanhar a entrega?
Sim, do depósito na Flórida até a sua porta.
Assim que o pedido é postado, você recebe o código e o link de rastreamento por e-mail e WhatsApp. Também dá para consultar a qualquer momento na nossa página de rastreamento, usando e-mail, CPF ou número do pedido, ou em Minha Conta → Meus Pedidos.
A primeira movimentação pode levar até 48 horas para aparecer no sistema — é o intervalo normal entre a postagem física e a atualização do rastreio.
Esse produto está mesmo disponível?
Sim. Nosso catálogo é atualizado diariamente com o estoque real nos Estados Unidos.
Se, em uma situação excepcional, o item ficar indisponível depois da sua compra, nossa equipe entra em contato em até 24 horas úteis com as alternativas — produto equivalente ou reembolso integral, o que você preferir.
Em nenhum cenário você fica sem resposta e sem o seu dinheiro.
Comprar aqui é seguro?
É, e dá para verificar.
A Cosmetic Store é uma loja credenciada da rede ShopEx (ShopEx Global Operations LLC), empresa de e-commerce internacional que opera desde 2024 e responde por toda a operação logística dos pedidos — da compra nos Estados Unidos até a entrega no Brasil.
São milhares de encomendas já despachadas do centro de distribuição próprio da ShopEx, em 1856 NW 54th Ave, Margate, FL 33063, Estados Unidos. Endereço real, operação real, conferível.
No pagamento: ambiente criptografado (SSL), processado por gateway certificado PCI DSS. Os dados do seu cartão nunca ficam armazenados em nossos servidores. Pague com Pix ou em até 6x sem juros no cartão.
E se o produto chegar errado, avariado ou não for o que eu esperava?
A gente resolve — e o custo é nosso.
Você tem 7 dias corridos após o recebimento para solicitar troca, devolução ou reembolso. Basta entrar em contato com o número do pedido e, se for o caso, fotos do item e da embalagem.
Analisamos em até 24 horas úteis e, quando a devolução é aprovada, enviamos um código de postagem gratuito: você não paga logística reversa. O estorno é feito na mesma forma de pagamento da compra.
Comprar aqui não te expõe a risco nenhum. O risco é nosso.
Por que comprar aqui em vez de importar por conta própria?
Porque a parte difícil da importação já está resolvida.
Importando sozinho, você garimpa fornecedor, paga em dólar com IOF, contrata frete internacional, torce para o site americano aceitar seu cartão, acompanha o desembaraço e paga o imposto de importação depois — sem saber o valor final até a conta chegar.
Aqui, você paga em reais, com o valor total fechado na tela, e nós assumimos cada etapa: compra na origem, conferência e embalagem no nosso centro de distribuição na Flórida, envio internacional, desembaraço, entrega no Brasil e suporte em português até a encomenda estar na sua mão.
O mesmo produto original. Sem o trabalho, sem o risco e sem a surpresa no final.
Johanna (comprador verificado) –
Bad quality control. Just water in a tube.
The product I got was totally watery; as in: it poured, LITERALLY, out of the tube as soon as I tilted it towards my hair…like water coming out of a hose. It looked nothing like the creamy blob on the box picture. Shaking it didn’t improve its consistency. Even though it had the foil seal under the cap when I opened it, I was sure it must have been adulterated or just a bad batch, so I called Madison Reed and talked to a customer service person and then a colorist there. They both reassured me that “sometimes it’s watery, but it is safe to use and will still work as intended”. So I tried it. Applying it was a mess…forget their instructions to apply only to mid and end sections of the hair…it’s so watery that your whole head ends up soaked and dripping. That issue aside, it did NOTHING to remove excess accumulation of old hair color. Some reviewers mentioned a strong smell; this one had no smell (normally a plus, but in this case it just makes it even more suspicious). I’ve used Madison Reed color kits for 6 years and never had an issue with those, but this thing is a disaster. I wish I’d read the reviews before purchasing. My guess is that their product quality is very inconsistent, leading to some happy users and many very unhappy ones. They need to fix their manufacturing process and/or quality control for this particular product. I would like my money back.
MJ (comprador verificado) –
Watery & messy
Messy application since the product was unexpectedly watery. There was a strong smell, but after a good rinse, washing my hair twice as recommended and using conditioner (I use Kitsch’s rice water & protein), I didn’t smell anything sulfuric that other reviewers had experienced. This was a huge concern since my husband is sensitive to chemical smells. Product helped strip previous color and my hair felt normal after air drying. Not sure if I would use it again.
francine v. rookwood (comprador verificado) –
Products is watery. Use common sense by draping towels on neck and basin . Slowly apply.
I have been using Madison Reed to color my hair since 2019. I have been so pleased with the quality of not only the permanent dye (it is made in Italy), but the whole kit. No resorcinol is very important to me as users of darker hair colors have higher ratios of cancer than our lighter haired sisters. My hair was looking darker than it should have as I always use MR Tuscany brown which is medium brown with gold. I purchase Prime for Perfection and did my first application yesterday. Yes, it was watery I had a towel draped on my neck and was over a wash basin as I applied the. Mixture mid length to ends that I divided into two sections. I actually liked how it saturated my hair easily. I used my hands and a wide tooth comb to make sure every strain was saturated leaving the roots alone. Simple, no smell, I pinned hair air up under the cap that was provided. Waited, then shampooed and rinsed. My hair was smooth shiny and I shade lighter. Very pleased and will continue to buy.
KMU (comprador verificado) –
Do not waste your time or money on this product!
I do not recommend this product. I used it a few years ago with no issues. I read the reviews and in spite of some of those reviews, I went ahead and ordered. Listen to the reviews.1) It is very liquid which did not bother me.2) There was no real noticeable difference before and after the product to make me want to use this product again in the future.3) The smell is awful. A week later and I am still smelling what can only be described as liquid plumber drain cleaner still seeping from my hair/scalp. And I even went to get my hair trimmed and had the stylist wash it twice with Kerastane shampoo and conditioner. It’s summer and even when I work out in the morning (inside a gym), and my hair is sweaty – the awful smell starts! It’s that bad.I have very dark brown hair. I have used (and love) Madison Reed products including their hair color since early 2020 and no issues. The hair color covers my gray hairs (probably 40% gray if not for Madison Reed) so everything else works great. I even use the daily shampoo and conditioner – and switch off and on with Oribe (for the smell) but even Oribe can’t get rid of the current stench from this product.
shera (comprador verificado) –
Works Pretty Good
My hair was way too dark from years of coloring using other hair color products. I could never find the exact color I wanted so having long hair, I would mix two colors, a very dark brown almost black and a brown. But t it always came out looking black with no brown at all. So I used the Madison Reed Prime for Perfection and it did very well on the upper half of my hair and only slightly on the bottom half. That’s why the four stars instead of five. I waited a day before I colored with the M Reed Barletta Brown and it came out beautiful. The bottom half is still just a little darker but it’s not too noticeable and I’m very happy with my color now. Yes, I do think you should try this prime treatment. My hair is back to looking more healthy and brought back my natural waves. I believe my hair had too much build up color on it and started looking dull and dry. Now it is shiny and wavy again and even takes a curl if I want it to. I really like Madison Reed Hair Products.
Jennifer90 (comprador verificado) –
Big difference end result
No dark ends! Stripped enough color off to make application smooth and even as the end result. I will purchase again:
Brenda (comprador verificado) –
It Worked
It worked as it was supposed to.
stephsea (comprador verificado) –
Just what I needed to fix DIY color!
I have naturally brown-black/dark brown hair. Over the pandemic I decided to bleach my hair, as one does, and was blonde for a while. I slowly starting working in low lights to bring my hair back to my natural color as it grew out.I eventually got impatient and dyed my hair allover with a mix of 4NN and 4G dye. (I had been using 4NN to cover up grays at my roots and it was matching my natural hair color. I mixed in a little 4G as well for the ends, as my hair gets a little warm tint in the sun. I was expecting the result to be dark, but it was so inky/black looking. I lived with it for a few months to see if it would wash out/fade over time but it didn’t change too much.I stumbled on this product, and thought it would be good to try before dyeing my ends again. This product is meant to be used immediately before dyeing your hair, but I decided to see the results before moving forward with the dye, and am super happy with it! I’m not going to dye my ends further at this point.Note: this product is essentially a liquid. I was expecting it to be more creamy based on the type of container and the illustrations in the instructions. There was definitely a little spillage, but ultimately I didn’t need too much product to fully saturate my hair. I think I should be able to get 2 more uses out of it, which is great (my hair is fairly thick, layered, and mid-length — about 2″ past my collar bones at its longest point).As for impact on hair textured — I just used it last night, but I don’t feel like it dried out my hair at all. I shampooed twice per the instructions but then moved forward with my regular conditioner and leave-in products as I wasn’t going to be dyeing my hair further at that time. If there’s a notable change in the dryness of my hair that I think is attributable to this product, I’ll post an update.Overall, this product delivers exactly as advertised. If you feel like your hair color is too intense or inky or dull, I’d suggest giving this a try!!